Monthly Archives: August 2020

It’s Time to Rethink Your Meeting Collateral

Dear Marketing and Sales Enablement, Thank you for all the great stuff you’ve provided us over the years. We really appreciate all the data on the specifications, features, and benefits of our offerings! Keep the testimonials and customer success stories coming! We love the way you support our events! But let’s face it, you’ve always […]

What Does A Great Prospecting “Touch” Look Like?

If someone were to walk up beside you and touch you without warning, what would your first reaction be? Even before COVID-19, you would probably recoil a little to an unexpected, unsolicited touch. Or you might ignore it and hope it doesn’t happen again. But then it happens again! Prospecting new clients is not so […]